In our initial consultation, we take the time to understand your goals, timeline, and motivation for selling while carefully evaluating your home’s features and position in the market. We then provide thoughtful guidance on pricing, preparation, and marketing strategies to help you make confident decisions and achieve the strongest possible results.
With a Compass Exclusive, your home is marketed privately on the Compass platform, giving you control over who sees it and when. This approach builds early interest, allows us to test pricing and refine presentation, and positions your home for a successful public launch — all without adding MLS days on market or the stigma of extended listing time.
The homes that capture buyers’ attention are those that combine thoughtful design with flawless presentation. Our team helps you command top value by crafting a custom roadmap of strategic improvements and inspired design choices. We then manage the improvement process to deliver exceptional results and a maximized return on investment.
We guide you through a personalized staging process to showcase your home at its very best. Whether you choose to highlight your own belongings through a detailed staging consultation or prefer to work with one of our professional staging partners, we ensure your home makes a memorable impression on buyers.
We believe that clean, eye-catching landscaping is one of the top three ways to maximize your home’s return on investment. To help your property perform at its best on the market, we provide a professional “spruce up” before listing.
Beautiful photography is also one of the most powerful tools for selling your home. We use best-in-class photographers to showcase your home, make a positive first impression, and attract more buyers. We also create custom floor plans of your home to help potential buyers understand the dimensions and flow, and picture themselves (and their belongings) there.
When the time comes, we use the MLS — the regional database relied on by all Realtors — to quickly share information on your home. This data also populates a wide range of local and national search sites, including Homes.com, Zillow, Redfin, and Realtor.com.
Marketing to agents is just as important as marketing to consumers. Our Agent Networking Tool allows us to target the local agents most likely to be working with buyers for your home. Through direct email marketing, we notify agents of upcoming listings, open houses, price reductions, and seller incentives.
To maximize exposure to both foot and vehicle traffic near your home, we’ll place signs highlighting the listing status and directing visitors to open houses. Additionally, QR code signs in the front yard will help capture contact information from interested prospects.
Every Compass marketing piece — from multi-page brochures to custom mailers to open house handouts — creates a cohesive, elevated story about your property to showcase your home in its best light.
Throughout the time your home is on the market, we manage all showings to make the process as seamless and stress-free as possible.
Open houses are held during the first two weekends, if needed, and then ongoing as determined by you and your agent. These events provide an excellent opportunity for potential buyers — whether before or after visiting with their own agent — to tour your home and ask us direct questions to see if it meets their needs.
We track details about agents and buyers who tour your home through our lockbox data and open house sign-ins, and follow up with each one directly. By answering questions, providing guidance, and offering support, we help ensure their clients are fully informed and positioned to submit strong offers.
We personally walk you through every offer received, clarifying the meaning and impact of all terms and contingencies, and then work tirelessly to secure favorable terms by negotiating all offer details for you.
Our team coordinates the completion and removal of all inspections and contingencies in your contract. We closely monitor the buyer’s loan process to ensure the contract stays on track. And finally, by overseeing the preparation of all closing documents, we guide you confidently to, and through, closing.
Contact The Arbor Group today to get started on your real estate journey with the experts for Washington, DC Luxury Real Estate.